When you want to communicate with a potential customer it is important to realize a few things that typically get lost in the translation between the fact that you really like your product and the fact that others like it too.....What does that mean?
It is one thing to test products with those that usually find it useful or something they will use. It is another thing to get the attention of the potential customers.
The hardest part of the "selling" process is not getting the sale. It's getting the meeting. And while marketers have learned that it's all about the "message," I think it's all about the "attention". How do you get your customer's attention?
Once the product passes the litmus test for approval, companies begin to apply the basics of marketing. Most companies try online advertising, direct mail, print advertising in magazines and newspapers and email advertising. Also, they try marketing through groups and organizations.
While it's important to have a product that people want -- that's not enough. In this age of information overload -- you need to find a scalable, cost-effective way to get your customer's attention. You need to find a way to get them to lower their guard and engage in the conversation.
There are many talented companies that can help position products in markets today, especially online. Take advantage of the many cost effective programs available.
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