Quick Thought:
If every company understood the DSB Process they would certainly reach outside of their internal management teams to find experts to help them with their product specification program. I know one company that did just that. A multi-national cabinet manufacturer hired an architectural consulting firm to create a program that helped to communicate with the architectural community. (The problem with that..even though I think it is a step in the right direction....is that architects only handle one part of the DSB Process and a more holistic approach is needed). A more comprehensive program is needed that would include creating a program to effect the DSB Process in various ways...but that is another blog.
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